All Rights Reserved From TechTalkAfrica : Insights Africa: Google Launches Website on Africa Internet Trends (“First of it’s Kind”) by Staff Writer - on Apr 4th 2012 Recently Google recently launched a new interactive tool providing data about the online behavior of urban consumers in five key African markets: Ghana, Kenya, Nigeria, Senegal, South Africa and Uganda, the site is called Insights Africa , it is filled with insights on people’s behaviors and attitudes regarding the Internet in Africa. The aim is to understand how and why people use the internet, what prevents non-users from coming online, and much more This is what Google had to say on their Google Africa Blog “As more and more people start using the internet in Sub-Saharan Africa, it becomes ever more important to understand the online population. After completing the study, we wanted to make sure that this data was publicly accessible, easy-to-und...
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