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Insights Africa: Google Launches Website on Africa Internet Trends (“First of it’s Kind”)

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Insights Africa: Google Launches Website on Africa Internet Trends (“First of it’s Kind”)
by Staff Writer - on Apr 4th 2012
Recently Google recently launched a new interactive tool providing data about the online behavior of urban consumers in five key African markets: Ghana, Kenya, Nigeria, Senegal, South Africa and Uganda, the site is called Insights Africa, it is filled with insights on people’s behaviors and attitudes regarding the Internet in Africa. The aim is to understand how and why people use the internet, what prevents non-users from coming online, and much more
This  is what Google had to say on their Google Africa Blog
“As more and more people start using the internet in Sub-Saharan Africa, it becomes ever more important to understand the online population.
After completing the study, we wanted to make sure that this data was publicly accessible, easy-to-understand, and to ensure that website visitors could focus on the information that is most useful to them.  That’s why we’ve created filters for country, age, gender and internet usage level, which you can select with just a click. To create your own customized dataset, simply access InsightsAfrica, select a category from either the top drop-down menu or by hovering over the multi-coloured icons. Once you are viewing a particular category of information, you can use the lefthand menu to focus on specific demographic groups, change the layout of the graphs or download, save and share your graphs.”

 

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